Showing posts with label SYFF. Show all posts
Showing posts with label SYFF. Show all posts

The Power of Reality and Over Reality, Composing, 13/11/2017

Originally, I was going to write a quite little post about philosophy again tonight, probably anticipating my takeover this week at SERRC. Or maybe talking a little about Gilles Deleuze before I dive into a few ideas I dredged out of What Is Philosophy? for my next big book.

Then something happened that gave me one remarkable, inspiring thought about Syria. It has some deeper meaning as well, but I don’t feel much like getting into that right now explicitly. It started when I gave the Ghost a comp ticket to the last night of the Syria Film Festival.

He showed up pretty late and couldn’t stay too long. He left about two-thirds of the way through the longest documentary Lost in Lebanon, but saw all of One Day in Aleppo.

Skyping in Ali Alibrahim, director of One Day
in Aleppo
, at the end of SYFF 2017. My
favourite feedback about this film came from
the Ghost. He said, about that moment where
the camera crew's car was shelled, "Are you
sure that wasn't faked? It looked too real!"
The real looks so real that we can't tell if it's real.
This was the first time the Ghost had experienced real footage directly from the ground of a war zone. There is a moment in One Day in Aleppo where the car the camera crew is driving in gets caught in an explosion. They have to carry their driver out of the car because he’s been badly wounded by shrapnel.

All of these were actual events that happened, and of course the crew never stopped filming any of this, they’re professionals!

Soon after festival weekend, the SYFF crew meets up to discuss ideas for next year. I mean, we’re also patting each other on the back, and usually having a big potluck. But we’re also talking about ideas for next year.

We have plenty, too. An approach for a rebranding as we head in to our fourth year, for one. We’re generating ideas to do that, new vectors of the Syrian experience to explore. For so long, we’ve focussed on the war, which is necessary, but has its limitations.

That’s why I mentioned my friend the Ghost. After watching One Day in Aleppo, he wasn’t able to speak again until three hours later. This was exactly the effect the filmmakers wanted people to have.

Here’s the rub. As the Ghost was driving home in a state of shock, I was talking business with people, congratulating volunteers, and chatting about our final attendance numbers. I’m not about to say we’re a little desensitized, but it does show a detail that we can’t see from being too close to the machine.

We play some damn heavy shit. Now, heavy shit certainly does continue in Syria and the entire Persian, Arab, and Southern Mediterranean world. But as an artistic approach, heavy shit brings diminishing returns.

My favourite film this year included a note of hope, even if it was only symbolic. The oldest daughter of a disappeared Free Syrian Army fighter develops a new identity for herself – no longer as a revolutionary Syrian’s daughter, but as a hopeful Syrian-German. Watani: My Homeland.

A lot of the most hopeless people I saw in these films were the ones who were so pessimistic that they’d ever rebuild their country. We need to find more stories of rebuilding – whether we discover them or tell them ourselves. If only to awaken the possibility.

Cinema From the Edge of the World, A History Boy, 10/11/2017

Giving the blog a break from philosophy for a little while. I was basically wandering through some highlights of how Hannah Arendt has been informing my philosophical thinking and research for nearly a month. It’s time to move on.

Right now, I’m moving on to the Third Syria Film Festival. I’m proud to have worked on this one – I’m proud to have worked on all of them, but especially this. This year is the festival I’ve felt most in control of my tasks in marketing and promotion.

In the first year, I was freshly graduated from my communications program and didn’t have enough confidence in myself. We ended up doing a fantastic job, attracted a lot of media attention, and I did solid work coordinating reporters from several different outlets – Toronto Star, Metro News, a few local publications, and the English-language services of the two big Arab networks Al-Arabiya and Al-Jazeera.

The crew of volunteers and organizers for SYFF 2016. Some of them
aren't really with us anymore, but I'll never forget them.
Don't worry, they're not dead. They just moved on to other things.
Only one of them was stuck moving to America, poor bastard.
We even did a segment for Al-Jazeera English walking around at the Distillery District talking about the festival with Jay Abdo.

All credit to me when it came to keeping everything straight and making all the media folks happy. But I didn’t really work much magic of my own attracting all those people. The First Syria Film Festival was in November 2015. The world discovered Aylan Kurdi two months before.

The Syrian war(s) and their refugees were at the top of the news cycle for months. It captivated Canada. More than 40,000 Syrians have come to Canada as refugees – many, but not exactly a whole lot in a country of 36-million people. Why haven’t we taken in more? There’s no reason why not.

As for the film festival, we never got the same intensity of media coverage in that first year. It was a perfect storm that let us build a strong fanbase that’s been steadily growing ever since.

At the same time, I feel like I let SYFF down a little bit in its second year. I was working a pretty hectic, low-paying job and it took a lot of my energy and attention away from the public relations work for good causes that I actually enjoy doing.

This year, I could put a little more effort into our outreach and branding strategy. We haven't gotten the most media attention, but I think we’ve built our fandom deeply enough that we can get folks out during the snow tonight.

We have some beautiful stories on the screen this weekend. Get some tickets. Come down to Hot Docs and say hello. You’ll never see another set of nights quite like them.